Web Analytics to Monitor, Tweak and Increase Conversion
Consistent monitoring and analysis of data will show you how, when and what actions the online visitors took while on your website.
Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage on your website, landing pages, blogs, video and social media, forums, among others – ask us to find out more.
On-site web analytics track and measure a visitor’s journey once they’ve landed on your website, including stops on pages considered “drivers” or “converters” (pages that encourage people to actually make a purchase). Moreover, these powerful analytics are also used to measure the performance of your website, in a purely commercial context, and this data is then compared against key performance indicators (KPI) and finally used to improve the campaign’s audience response.
We use Advanced Web Analytics tools to Tweak Performance
Using advanced web analytics we personalize sites for repeat visitors, monitor the dollar volume of individual or group purchases, observe demographic data and predict which products and or services customers are most/least likely to buy in the future – all these techniques are designed and utilized to increase the likelihood of a repeat purchase.
Testing Variations of Your Web Pages to Determine the Winner
A/B testing is a marketing method used to test landing pages and it works like this – ” Sample A” is compared to a variety of other landing pages, (B) samples, in order to test which pages are most effective. Considered a classic direct mail technique A/B testing has recently been adopted within the Internet environment as an effective measurement tool.
Tweaking for the Best Results
The ultimate objective of all these techniques is to better promote specific products and/or services to targeted customers and to customize the online environment by providing more fertile ground for repeat sales and customer retention over time.