Permission email Marketing done right
As proven over time email marketing still works, but there’s a catch…it has to be done right! If done wrong it can seriously damage your reputation and even get your business flagged as a “spammer” or “junk email company”.
Permission marketing and SPAM-FREE campaigns that convert
Our overall approach to email marketing takes into consideration the factors that drive email marketing campaigns to either success or failure. First and foremost we respect privacy, and as a result all of our techniques are completely transparent, non-invasive, and aimed at people who are already interested in your product or service. This method may require a little more work, but is well worth the extra effort as it will markedly decrease bounce rates, increase conversion and ROI.
Customized, optimized and effective ‘HTML’ emails
When it comes to email marketing management, we follow industry specific guidelines designed to minimize risk and maximize the success rate of your campaign.
- HTML emails for web-based email services
- Simple layouts that work best
- Testing & delivering HTML emails
- Segmenting & personalizing emails
- Recognizing and avoiding common mistakes
- Implementing new “calls-to-action” designed to build your list fast & maximize response rates
Testing to improve opening rates
By flipping stories from one day to the next we can effectively test response rates and find out which time and/or day works best for your particular customers. This simply technique allows us to customize and tweak your campaign over time and adjust for maximum results and ROI.
Tweaking with email Analytics
We continually track and test outputs using email analytics in order to learn what your audience likes, and even more importantly what they don’t. In addition we “mix it up” from time to time to see how small changes affect overall response rates – it’s a delicate balancing act.
