What is SEO, SEM, and Web Analytics?
Starting from the early 1990s, the online marketing made an amazing development from simple text-based websites that offered product information into highly evolved and complete online businesses promoting and selling their services on the Internet.
Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end to marketing and economics on the other.
Online marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Social Media Marketing, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).
Take a look at a link building campaign sample being used nowadays:
On a first stage, it’s necessary to understand Search Engine Marketing (SEM) as a specific area of an online marketers’ business. Mainly, its purpose is to increase targeted traffic from search engines via organic search engine ranking, paid listing and advertising. Here you’ll be shown the main principles of Search Engine Optimization (SEO), link building, and paid advertising campaigns.
Actually, every successful search engine optimizer should be aware of top search engine demands and consider them while creating website and improving on-page and off-page factors for Web pages. There are numerous important factors influencing search engine ranking of a Web page.
There are certain methods that go beyond SEM that can help improve your site online visibility. These include, for instance, creating and spreading a banner / ad network and / or paid link partnerships, as well as social media, email marketing and building affiliate relationships with other websites.
The Social Media Marketing stage is devoted to the numerous social media channels on the Web. Blogs and micro-blogging services, social networks, social news sites, media sharing sites, wikis, etc., offer a valuable opportunity to moderate and share content. Social media channels are a perfect place to interact with existing or potential consumers; a good viral marketing campaign within the online community creates buzz around your brand and may result in new inbound links to your site appearing on the Web.
Email marketing is an independent branch which has to be dealt with separately and does not have much in common with SEM. To be effective, Email marketing campaigns must follow already established guidelines. Banner networks relate to SEM as long as they touch upon your link popularity (which is a component of SEM).
The most vital stage to achieve success in online marketing campaigns is Web Analytics. Its role can be hardly underestimated as Web Analytics is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance conversion.
If you wish to learn more about how to build integrated online marketing campaigns to your business or personal website, go to our custom online marketing training page and check on our in-house (or via online) personal coaching courses.
Thanks for reading!
- The GNIM Media Team
