When it comes to Social Media, a lot of individuals and companies are quite afraid. Fear of the unknown. Fear of lack of privacy. Fear of retribution and negative response. Fear of ex-girlfriends’ new boyfriends, or of strangers stalking your kids. I hope to quell some of those fears with some good old fashioned rationalization [...]
Archive | May, 2010
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1. The Domain Problem. Companies often decide that with the makeover, they need a new domain name. What they don’t realize is that the old domain name had earned a lot of trust with the search engines. It may take a year to just “convince” the search engines to love you again for who you [...]
